Bloom & Bark
A tone-of-voice system for a home fragrance house, all softness and slow evenings.
01
Copywriter, storyteller
Words that feelwarm on the page.
I'm Rana, a bilingual copywriter shaping brands with soft, editorial storytelling in English and Arabic.
About
A quiet love for language, dressed up for brands.
I write for brands that want to sound like a person, not a press release. Whether it's a launch campaign, a tender caption, or a slow, thoughtful about page, I'm here for the words in between.
My work leans warm, editorial, a little poetic. I care about rhythm, whitespace, and the small turns of phrase that make a reader stay a beat longer.
- 6+·Years writing
- 40+·Brands
- AR / EN·Bilingual
Selected work
A handful of pieces I'm fond of.
Campaign lines, brand voices, essays. Different tones, same soft attention to the words.
Layla the Label
A launch campaign for a modest wear line, written in verse across EN and AR.
02
Roya Studio
A full site rewrite for an interiors studio, from headline to footer whisper.
03
Ceres Cafe
A season of Instagram captions with a poet's ear and a barista's warmth.
04
Noor Journal
Long form essays on rest, ritual, and the small beauty of ordinary mornings.
05
Amel Skincare
Product pages and packaging lines for a clean beauty label, in both languages.
06
Services
How I can help.
Brand copy
Voice guides, taglines, manifestos. The words your brand keeps coming back to.
Social content
Captions, series, launches. Small pieces that carry a big feeling.
Storytelling
Editorial features, about pages, founder letters. Long form that lingers.
Arabic + English
Bilingual copy that sounds native in both, never translated at the surface.
Contact
If it feels like a fit, I'd love to hear from you.
Tell me a little about your brand, your timeline, and the tone you're chasing. I answer every note.